Gerson Digital Content Strategies
Bringing Your Story to the World
You have a brand personality, whether you know it or not. Everything your business touches, from operating processes to marketing to customer experience to company culture –establishes and distinguishes you in the marketplace. Think about the human personality. One can come off as snobbish, aloof, energetic, compassionate, quiet, loud, pushy, patient, and so forth. A …
Continue reading "How To Be Sure Your Brand Personality Is Authentic"
Engaging in digital brand marketing is not an option if you want to succeed. The entire world is digitized. Your competitors have staked out prime real estate in the digital world. So, how do you elevate your brand in such a crowded digital ecosystem? You need to strategize conduct market analysis create your brand voice …
Continue reading "5 Critical Assets That Will Elevate Your Digital Brand Marketing"
If you’ve been following this blog, you already know that you have to market your small business. There are many ways to do it, but the most effective marketing channels are on the internet in today’s digital-first ecosystem. When you’re a small business or startup, your budget is tight. And, as we discussed previously, most …
Continue reading "How to Cheaply Market Your Small Business"
In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
Continue reading "What’s the Difference Between B2B and B2C Branding?"
2020 was the year of the informal rebrand. The coronavirus pandemic forced many companies to pivot and make significant adjustments to how they do business. As restaurants and retail establishments faced closures and a sudden drop in revenue, owners quickly shifted to new operating models. E-commerce platforms, curbside pickups, home deliveries, live streaming, video classes, …
You know those text messages you get on your smartphone? This is SMS marketing, one of the most exciting ways to broadcast your message to a global audience. If you're a startup, solo entrepreneur, or small business owner, you're already an expert in using limited resources to achieve the most extraordinary things. SMS marketing can …
Continue reading "SMS Marketing: 11 Ways to Use This Powerhouse Tool to Maximize Your Brand Reach"