LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach

LinkedIn marketing

Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …

4 Powerful Lessons the Robinhood-GameStop Story Teaches Us About Branding

Robinhood Gamestop

By now, I think everyone has heard of the Robinhood-GameStop saga. And I'm not talking about bandits hanging out in the forest robbing the rich to give to the poor. This Robinhood is a stock trading platform founded in 2013 by Vlad Tenev and Baiju Bhatt. The trading platform quickly rose in popularity, climbing to …