Growth Marketing Strategies For Solopreneurs, Founders and Small Businesses
Thoughtful, practical guidance to help you clarify your marketing, make better decisions and grow sustainably
Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …
Continue reading "LinkedIn Marketing: How B2C Companies Can Use LinkedIn To Expand Organic Reach"
In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
Continue reading "What’s the Difference Between B2B and B2C Branding?"