Gerson Digital Content Strategies
Bringing Your Story to the World
“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …
Continue reading "7 Ways To Reach B2B Customers In The Post-COVID Reality"
In today’s digital world, there is very little difference between B2B and B2C branding. Ultimately, it’s still all about the customer. If you’re a B2C company, you’re usually face-to-face with an individual consumer. If you’re a B2B firm, you’re face to face with a team of consumers. Both B2B and B2C brands are focused on …
Continue reading "What’s the Difference Between B2B and B2C Branding?"