Gerson Digital Content Strategies
Bringing Your Story to the World
The good news is that the post-pandemic retail economy doesn’t seem to require another pivot. When the pandemic descended on the world, forcing global closures, the retail industry took a big hit. However, online brands weathered the storm a bit better, and those without an online presence had to build one or perish quickly. In …
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Brand storytelling is a critical tool in your marketing toolbox, especially in today’s crowded digital world. More people spend time on the internet, yet researchers say that the average attention span is roughly 8 seconds. So how do you get your audience to engage with your brand content long enough to get to know you? …
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The year is winding down, and while it appears that the pandemic continues to dominate the conversation, it’s a good time to start getting ready for content marketing success in 2022. We’ve spoken previously about the importance of creating and publishing informative, helpful, and engaging content on your website, blog, and social media channels. And, …
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There are good reasons to hire a social media marketer, but every reason may not match your particular situation. For example, it makes sense if you’re a solopreneur or a small business owner with limited staff, or you just launched your startup. Hiring a social media marketer frees up your time so you can focus …
Is LinkedIn marketing just for business-to-business (B2B) companies? You might think so, and if you’re a business-to-consumer (B2C) brand, you may skip over this influential and growing social platform. But there are good reasons why you should add LinkedIn to your arsenal of social media marketing platforms. Let’s look at some of the statistics and …
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Yes, it’s still summer, but it’s an excellent time to get ready for small business success in 2022. July marks the halfway point in the calendar year. You’re probably already brainstorming on your 2022 marketing strategies. So let’s jump in and talk about at least 11 easy things you can do now to get ahead …
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The COVID-19 pandemic accelerated a digital-first ecosystem that is not slowing down. In fact, according to data compiled by IBM, COVID accelerated the shift to a digital-first economy by five years. As the world gradually reopens, we all look forward to returning to what we considered normalcy. But, what once was will never be again; …
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It’s no secret that you need to be on social media whether you're a B2C or B2B company. But how do you maximize the return on your investment, especially if you have a small team and a limited digital marketing budget? Here are my favorite social media secrets from the experts—industry leaders who’ve succeeded in …
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Yes, you need a blog. It takes time, and you already have a full plate. You have to come up with engaging content to post on a consistent schedule. Then you have to market your blog articles, so someone reads them. The results are not immediate, not like running a paid ad or promo. But …
How does thought leadership content help your business grow? Two of the most essential elements in any growth strategy are acquiring new customers and retaining the ones you have. Establishing yourself as an expert in your field and building trust between you and your customers helps you achieve both objectives. In this article, we'll discuss …
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