Gerson Digital Content Strategies
Bringing Your Story to the World
The only way to drive revenue growth is to make your brand visible everywhere your potential consumers are likely to be. And the engine behind a successful brand awareness campaign is content. The statistics are compelling. 72% of marketers say that content marketing increases engagement and the number of leads. (CMI) According to Twitter statistics, …
Continue reading "How To Use Content Marketing To Drive Revenue Growth"
Social media content has become the primary driver of business branding, leads, and sales. And for a good reason. Almost the entire world is on social media. Even in the most remote places, people have mobile phones and tap into the global social media network. According to Statista, the number of social media users will …
Continue reading "7 Tips To Make Your Social Media Content More Visible"
“Living with the pandemic” has become the new norm, transforming customer behavior and business markets worldwide. Businesses that survived during the height of the pandemic were those that were bold, willing to move aggressively into new strategies that adapted to the ever-changing environment. You will need to employ these same tactics to reach your B2B …
Continue reading "7 Ways To Reach B2B Customers In The Post-COVID Reality"
Ready to be a startup entrepreneur? Do you believe you have a service or product that will change the world? 2022 could be a fantastic time to launch that good idea. Startups are the leading business model driving innovation and economic growth worldwide. Not all startup entrepreneurs are successful, though, and there are many reasons, …
Continue reading " 5 Essential Branding Tips To Boost Success For Startup Entrepreneurs"
Social shopping or social commerce is taking over the global digital marketplace. Worldwide sales through social media platforms were approximately $560 billion in 2020. Forecasters predict that online purchases directly through social media channels will reach roughly $2.9 trillion by 2026. (Statista) What Is Social Shopping? Social commerce is “the integration of social experiences and …
Continue reading "The Rise of Social Shopping and How To Make It Work For Your Business"
Is Podcast Marketing a Part of Your Digital Branding Strategy? Last year we wrote an article, “How to Use Podcasting to PowerUp Your Digital Marketing Outreach.” At that time, we were already witnessing the impact of the pandemic on the rise of e-commerce. Online activity had reached record levels. Just about every business pivoted to …
Continue reading "5 Reasons Podcast Marketing Is A Powerful Way To Grow Your Brand"
The rise of remote work is impacting everyone—businesses and employees. And with seemingly no quick end to the pandemic, it appears that the remote-only or hybrid model will continue for the foreseeable future. Although there’s quite a bit of conversation on how this “new normal” impacts businesses, we also need to discuss how it impacts …
Continue reading "How Does The Rise of Remote Work Impact Your Marketing Strategy and Messaging?"
With the rise of digital and social media marketing and social shopping, you might wonder why you should invest in traditional marketing. Is the ROI worth it? However, traditional marketing is not obsolete. People still watch television and read the newspaper. Depending on your niche and consumer audience, a hybrid marketing approach might be the …
Navigating A Volatile Ecosystem In early December 2021, CNBC hosted a business roundtable with business leaders from various industries. The panel discussed their predictions for small business growth in 2022. Here are some gems from their conversation. “As we go into 2022, I think it’s this theme of volatility. Volatility in our supply chain, input …
Continue reading "Top 5 Tips for Small Business Growth in 2022"
We began 2021 with a pandemic and uncertain economy. And, it looks like we’ll end 2021 the same way. Nevertheless, despite it all, we saw that opportunities were plentiful. With a strategic focus, flexibility, and creativity, 2021 proved to be a great year to launch and scale your small business. Venture capital and seed funding, …
Continue reading "A Look Back at 2021: 16 Tips for Small Business Success"